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Semiotic Landscape Analysis of Gender Representations of the Storefront Advertisements in Ayala Mall

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  Introduction       Language surrounds us all in textual form as exhibited on shop windows, commercial signs, posters, official notices, traffic signs, etc. (Gorter, 2006). “Linguistic landscape” consist of any written sign found outside private homes, from road signs to names of street shops and schools (Shohamy and Barni, 2010). It analyzes and interprets the relationships between the sign, the sign-makers, and the sign-readers. Verbal images or linguistic text and items are subjects of analysis and investigation. These linguistic forms are displayed and posted on numerous shop doors, restaurant windows, and street signs found in public spaces. A semiotic landscape analysis, whereby a community or environment’s signage is photographed for linguistic and visual analysis, is a useful means of discovering power relationships within that community’s language use (Kerry, 2017). As we go around to different places, we consciously or unconsciously examine various ...
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A Social semiotic study of color in Philippine Government’s CoVid-19 information materials

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Introduction As the CoVid-19 pandemic rages on in the form of the earlier and recently sequenced variant, the Omicron variant (WHO, 2022), governments across the globe struggled at some varying degrees on how  to deal with this new virus variant. As gleaned from WHO website, dealing with this variant presented a new set of challenge considering various factors affecting its transmissibility, severity, effectiveness of prior vaccines, effectiveness of current tests as well as effectiveness of treatments including studies being undertaken to cure if not to formulate vaccines and other alternative remedies to ease its symptoms. The Philippine is one of the many countries around the world struggling to cope with this pandemic (Health Policy Watch, 2021) and as new variants emerge, the greater the challenge and risk have to be faced. Right from the start, the Philippine government’s response to the current pandemic has been praised and criticized from various quarters (Inquirer, 2020; P...
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Steps for Care and Cure: A Semiotic Landscape Analysis of the Skywalk Staircases in Cebu, Philippines

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                                                    Introduction About 1 billion people suffer from mental health issues; and every 40 seconds, a person dies by suicide. (World Health Organization [WHO], 2020).This pressing issue is consistently on the rise around the world. Adversities such as poverty, compromised education, violence, gender equality, ill-health, and other global challenges are the primary causes of the internal sufferings (United Nations [UN], n.d.). And with the recurring fight versus COVID-19 pandemic in the present, more than half ofthe entire population are now in continuous battle against depression, anxiety, stress, and the like. It is expected that the number will continue to increase in the next years and with more vulnerable members in the society to get affected, which can result to drastic consequences. Just as of this month (J...
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